Brand Marketing Trainee (Graduate Program)

Location: Munich, BY, de Department: Early Career Programs Employment Type: {'id': 'permanent', 'label': 'Full-time'}

Company Description

Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?

Then this is your chance!

Join us for our 18 months Graduate Program starting in July 2027.

You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

Realize your talent!

Deep-dive into processes at Red Bull Germany and develop a strong understanding of the Brand Marketing department. Build on this knowledge and combine it with creative ideas and out-of-the-box thinking to support cross-departmental projects & initiatives. As a Brand Marketing Trainee you will independently manage projects and gain hands-on experience across brand marketing, consumer insights, and product marketing, always ensuring that the brand is consistently represented in-line with global and local strategies. Define and develop an overarching project to be presented to the respective department heads at the end of the program.

Job Description

CONSUMER INSIGHTS & MARKET RESEARCH

Support the collection, analysis, and interpretation of consumer, shopper, and market data to help identify actionable insights and opportunities for the brand.

Monitor consumer perception, digital culture, and social media trends, with a particular focus on younger target groups.

Translate findings into actionable recommendations through clear and visually engaging presentations, reports, and summaries to share insights with internal stakeholders.

As part of the program, rotate into Sales – Commercial Insights to broaden your perspective, connect the dots between Sales and Marketing across the full portfolio management process and gain hands-on experience in commercial & shopper research.

PORTFOLIO & PRODUCT MARKETING

Support in the execution of the country-specific product and portfolio strategy, including packaging and innovation projects.

Support the team in designing and executing innovative, impactful and inspirational consumer activations, product & packaging launches, and campaign rollouts to strengthen brand love.

Align your plans with cross-departmental stakeholders (Marketing, Off & On-Premise, Operations).

Coordinate launch materials and support communication development, including product labels, key visuals, POS materials, media assets, and format adaptations while ensuring brand consistency.

Track launch performance, collect learnings, and create post-launch evaluations.

Help & challenge to sell. Collaborate with Trade Marketing colleagues to understand the POS tool cycle, actively contributing towards improvements & innovations.

BRAND MANAGEMENT & STRATEGY

Understand the meaning and power of occasion messaging and support the excellent execution of 360° brand campaigns.

Assist with product and brand presentations, internal trainings, marketing materials, and become a go-to person for internally selling and externally reporting compelling creative concepts, campaigns, and new strategic pillars of brand marketing.

Continuously learn about the brand, consumer landscape, and FMCG industry to contribute fresh ideas and perspectives.

GENERAL MANAGEMENT

Work closely with the Senior Brand Manager Product & Insights, Senior Brand Manager Product Marketing, local marketing teams, local sales teams and HQ specialists to share updates, insights, and best practices.

Support the coordination of research and creative agencies, including project administration, timelines, and deliverables.

Support budget tracking, invoice handling, project administration, documentation, timelines, and reporting for insights, portfolio & product marketing projects.

Qualifications

Bachelor's degree or Master's degree in Business Administration, Marketing, Sales or a related field

Proven excellence in your academic life

Relevant work or internship experience in marketing, insights, FMCG, consulting, or related areas is a plus

A history of pursuing personal passions, extra-curricular achievements

Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges

Open and solution-oriented mindset, with excellent communication and presentation skills

Strong interest in consumer insights & trends, brand marketing, brand campaigns, and product innovation

Analytical mindset with the ability to interpret data and translate findings into actionable recommendations & visually engaging presentations

Good organizational and project coordination skills with strong attention to detail

Collaborative team player with a proactive and hands-on attitude

Strong proficiency in PowerPoint and Excel. Familiarity with research or analytics tools is a plus

Curious, eager to learn, and motivated to grow within an international and fast-paced environment

Fluent in English & German (written, spoken), additional languages considered a plus

Additional Information

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.