Digital Marketing Executive (Stage pré-embauche) - Amanjena

Location: Amanjena - Marrakech, Morocco

Location Overview Join our team in Amanjena.  Inspired by the rose-hued buildings of old Marrakech, palatial Amanjena is close to the fabled Red City, set in its own expanse of gardens and grand open spaces. Shaded courtyards with fountains lead to the central basin, bordered by spacious standalone Pavilions & Maisons, many with private pools. Views stretch across the olive groves and palms of the oasis, extending to the High Atlas Mountains on the horizon.

Role

The Digital Marketing Executive is responsible for managing social media, digital content, website presence, influencer partnerships, online distribution platforms, digital marketing campaigns, creative activations, brand communications while driving engagement, brand awareness, and commercial performance through innovative digital strategies.

Responsibilities

Social Media Management Manage and coordinate day-to-day content across digital platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.

Develop and maintain engaging social media content calendars.

Create, schedule, publish, and monitor posts, Stories, Reels, and other social media formats.

Engage with the online community and monitor comments, messages, mentions, and reviews.

Track social media performance and provide regular reporting and recommendations for improvement.

Support influencer, creator, and social media collaborations to increase awareness and reach.

Content Creation Coordinate the creation of high-quality photo, video, graphic, and written content for digital channels.

Develop creative concepts and content ideas aligned with brand positioning and commercial objectives.

Coordinate photoshoots, video productions, lifestyle shoots, and content days, including planning, locations, schedules, talent, photographers, videographers, and production requirements.

Manage and maintain an organised library of digital assets, including photography, videos, graphics, and brand materials.

Repurpose content across multiple platforms and campaigns to maximise reach and ROI.

Collaborations & Influencer Marketing Identify, coordinate, and manage collaborations with influencers, content creators, photographers, artists, brands, and other relevant partners.

Coordinate deliverables, timelines, contracts, gifting, experiences, and content requirements.

Support the development of strategic partnerships that enhance brand awareness and positioning.

Monitor and report on the performance and impact of collaborations.

Website Management Manage and regularly update website content to ensure information is accurate, relevant, engaging, and aligned with brand standards.

Coordinate updates to copy, images, offers, packages, experiences, events, landing pages, and promotional content.

Work with internal teams and external agencies/developers to implement website improvements.

Monitor website performance, user experience, content accuracy, and functionality.

Support SEO initiatives, including keyword optimisation, metadata, page content, and overall website visibility.

Ensure website content is aligned with current campaigns, seasonal activations, and commercial priorities.

GDS & Online Distribution Platforms Manage and coordinate updates across GDS and other digital distribution platforms.

Ensure property descriptions, photography, amenities, offers, facilities, and other information are accurate and up to date.

Coordinate changes to descriptions, images, room/product information, and promotional content across relevant third-party platforms.

Conduct regular audits of digital listings to ensure consistency and accuracy across all channels.

Work closely with Reservations, Sales, Revenue, Operations, and external partners to implement updates.

Digital Campaigns & Promotions Support the planning and execution of digital marketing campaigns, seasonal promotions, launches, and special offers.

Coordinate campaign assets across social media, website, email, paid media, and relevant digital channels.

Assist with email marketing campaigns, newsletters, database communications, and CRM initiatives.

Monitor campaign performance and provide insights and recommendations based on results.

Support paid digital advertising campaigns in collaboration with agencies or marketing partners.

Creative Activations & Operations Support Work closely with the Operations team to develop and promote creative activations throughout the year.

Support the planning and execution of pop-ups, events, experiences, seasonal activations, brand moments, and special projects.

Develop digital communication and content plans to maximise visibility before, during, and after activations.

Capture and coordinate real-time content during events and activations for social media and other digital platforms.

Collaborate with Operations to transform on-property experiences into compelling digital stories and content.

Support the development of creative concepts that enhance guest engagement and overall brand experience.

Brand & Creative Coordination Ensure all digital communications and creative assets follow established brand guidelines.

Coordinate with graphic designers, photographers, videographers, agencies, PR teams, and other creative partners.

Brief internal and external creative teams on campaigns, content requirements, and deadlines.

Review and approve digital assets to ensure quality, consistency, and brand alignment.

Innovation & Trend Awareness Stay up to date with emerging social media platforms, digital trends, content formats, technologies, and consumer behaviours.

Proactively suggest new ideas to increase engagement, reach, direct bookings, brand awareness, and customer loyalty.

Explore innovative ways to showcase the brand, property, experiences, and activations through digital storytelling

Requirements

Master’s degree in marketing, Communications and Business.

Previous internship experience in digital