Intern, Activation Digital Planning, Italy

Location: Milan, Italy Department: Media Management & Delivery

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients. You will gain hands-on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape.

Activities

Contribute to the digital planning process, including managing campaign calendars, assisting with digital platform selection, data entry, verifying information with partners, and gathering essential market and audience research.

Actively support the digital team in campaign management, monitoring performance, and conducting initial analysis to ensure optimal delivery and identify opportunities for optimization.

Prepare comprehensive quantitative and qualitative performance reports for digital campaigns, assisting in the interpretation of data trends to inform strategic adjustments for internal and client review.

Collaborate closely with Digital Planners to analyze campaign results, derive actionable insights, and contribute to formulating data-driven recommendations for future digital media strategies.

Skills and Experience

Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field.

Genuine interest and enthusiasm for digital media, digital advertising, mobile platforms, and social network campaigns.

Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights.

Fluency in both written and spoken English and Italian, as you will engage with diverse teams and clients.

Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Familiarity with digital media planning tools, ad-serving platforms, analytics software or other web languages will be considered a significant advantage

A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving digital challenges.

An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit.

Meticulous attention to detail, ensuring accuracy in digital campaign implementation and reporting.

Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing.

Highly proactive, organized, and capable of managing multiple tasks concurrently and contributing effectively to various project streams under guidance.

Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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