Intern, Marketing - Oral Health Care

Location: Singapore - Rochester Park

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Name & Title of Hiring Manager: Brand Manager, Oral Health Care

Number of internship positions: 1

Preferred Period of Internship Required: January 2027 – June 2027. Open to consider candidates who can join earlier.

Preferred School/Course of Intern: Undergraduate/postgraduate students majoring in Marketing, Communications, Business and related disciplines.

Do the brands Panadol, Centrum, Scott’s, Sensodyne, Polident sound familiar to you? These are just a few brands under Haleon company. Excited to learn more about our works to build these international trusted brands, come join our Marketing Internship! The Marketing Intern will be under the guidance of a Marketing Manager and, together with multifunctional teams, will get involved in work to promote awareness and education of our brands.

In this internship under the Oral Health Care Team, you will be able to:

Understand what marketing in the fast-moving consumer health area is like and experience the day-to-day operations in marketing and running of the business.

Working under the guidance of a brand manager and alongside multifunctional teams, you will help turn brand strategies into consumer-facing activities in the Singapore market.

Content is an important focus across both brands, so we are looking for someone who is digitally savvy, keeps close to social trends (including social commerce) and is comfortable creating or adapting simple content where relevant.

Develop business acumen skill sets through understanding the strategies applied in a competitive environment.

Key Responsibilities

You will be required to support and assist the Brand Manager in the activities in relation to a strategic product portfolio, including:

Digital Activation

Support key projects to strengthen Sensodyne and Polident across digital and social channels, including social content planning, community management, digital advertising, media reporting, e-commerce campaigns and brand websites.

Support the development of brand, creator/KOL and expert-led content, from ideation and briefing through to execution.

Create and adapt simple content where relevant, including short-form videos, static posts, captions and platform-specific content.

Stay up to date with social media trends, creators and emerging content formats, and proactively identify ideas that may be relevant for the brands.

Work with creative, social and media agencies on content development, adaptation, review and deployment.

Review content and campaign performance to understand what is working and identify opportunities to improve future content.

Coordinate with internal stakeholders to ensure marketing content is reviewed and approved in a timely manner.

Launch Activation

Partner with agencies and internal stakeholders / teams to activate new launch products or campaigns.

Build and execute assigned online and offline marketing initiatives. Coordinate with external agencies on new product sampling program, instore activation, stock management and related logistics arrangement

Competitor & Market Analysis

Track competitor activities and category developments, including new product launches, campaigns & digital/social activity.

Maintain regular competitor updates and highlight key developments relevant to Sensodyne and Polident.

Draw practical, actionable insights into market and competitor activity and share key takeaways with the wider team during business reviews.

Learning Outcomes

Throughout the course of the internship, you will attain the following learning objectives:

Stakeholder management: Work with Sales, Marketing, Finance, Regulatory, Medical, Product Quality and Supply Chain, as well as vendors, retailers and social, media and creative agencies.

Brand management: Build an understanding of how consumer healthcare brands are marketed in Singapore and gain hands-on experience in campaign and launch execution.

Digital and content marketing: Gain practical exposure to content planning, creation, adaptation, approval and performance review.

Project management: Coordinate timelines, stakeholders and deliverables across multiple workstreams.

Commercial thinking: Build confidence in translating market, performance and competitor information into useful brand insights.

Career discovery: Better understand your strengths, interests and suitability for a commercial career.

Why You?

We are seeking candidates with the following skills and competencies:

Business Skills and Competencies

Business, Marketing, Communication degree

Project management skill

Marketing-related internship or experience is preferred.

Strong interest in brand marketing, digital/social media and content creation.

Good understanding of platforms such as TikTok, Instagram, YouTube and Facebook, including the types of content and trends relevant to each.

Behavioural Skills and Competencies

Excellent verbal and written communication skills.

High attention to detail, strong follow-through and a focus on delivering quality work.

Organised and deadline-driven, with the flexibility a