Junior Planner based in Mexico City, Mexico (Strategy). Responsibilities include qualitative and quantitative research, mapping macrotrends, integrating generative AI tools for research, synthesis, and ideation, benchmarking, and presenting strategic findings to internal teams. Requirements: 1-2 years in similar roles within advertising, creative, or digital agencies; Bachelor's degree in Communications, Advertising, Marketing, Psychology or related fields; practical knowledge of qualitative and quantitative research methodologies; daily use of AI tools (ChatGPT, Gemini, Claude, etc.) applied to idea development; strong synthesis, strategic writing, and high-impact visual presentation design; Advanced English. VML is part of WPP; accommodations are available for disabilities to participate fully in the recruitment process.
What they are looking for
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- Work type
- Onsite
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