Marketing Campaigns & Customer Engagement Intern, Summer 2027

Location: North Andover, MA

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration. It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!

Scope of Position

This organized and detail-oriented individual, as part of the Watts Works Training team, will be responsible for providing administrative, operational, and content management support for training programs, customer engagement campaigns, participant incentive programs, and recognition initiatives. The Training Campaign Support Intern will support customer communications, campaign administration, digital asset management, reporting, fulfillment processes, and social media content development to help ensure the successful execution of training-related programs.

This position reports to the Training Campaign Manager. This role is hybrid and is based in N Andover, MA.

Primary Job Duties and Responsibilities

Provide day-to-day support for the Learn & Earn program, including researching participant account issues, reward redemption questions, and missing Tokens or Tickets.

Monitor and maintain Training and Learn & Earn shared mailboxes, respond to routine inquiries using approved communications, and escalate complex issues to appropriate team members.

Process customer video testimonials by reviewing content, organizing files, applying established naming conventions, and documenting relevant information for future marketing use.

Review, evaluate, and categorize customer testimonials based on quality, content, featured products, target audiences, and potential business value.

Identify compelling customer stories, quotes, and testimonials for potential use in marketing, social media, training, and promotional communications.

Capture and organize still images from customer testimonials and training videos to build and maintain a searchable digital image library.

Maintain digital libraries for campaign graphics, videos, testimonials, communications, and supporting documentation, ensuring assets are properly organized and up to date.

Apply consistent metadata, naming conventions, and organizational standards to digital content and campaign assets.

Maintain campaign tracking tools and reports, including training completions, rewards, fulfillment status, deadlines, and participant activity.

Support training incentive fulfillment by verifying eligibility, preparing participant lists, coordinating required information, and tracking rewards through completion.

Assist with Learn & Win sweepstakes administration, including winner verification, communications, documentation, prize coordination, and fulfillment tracking.

Support Watts Works Elite recognition programs by maintaining participant records, preparing communications, and tracking reward distribution activities.

Update recurring leaderboard and program performance reports using established reporting templates.

Maintain centralized campaign calendars that track communications, training events, promotions, fulfillment activities, and key deadlines.

Assist in the development of TikTok and social media content promoting training programs, customer success stories, and engagement initiatives.

Participate in content planning, brainstorming, and campaign support activities.

Provide administrative and project support for training programs, marketing campaigns, and special initiatives.

Assume responsibility for other projects and duties as assigned by the Training Campaign Manager or Company management.

Demonstrate integrity, accountability, continuous improvement, and transparency by maintaining accurate participant records, following approved communication processes, identifying opportunities to improve program administration, and clearly communicating campaign updates.

Required Qualifications

Current student (sophomore, junior or senior status).

Pursuing a bachelor’s degree in Marketing, Communications, Business, Digital Media, Education, Public Relations, or a related field.

Strong organizational skills and attention to detail.

Excellent written and verbal communication skills.

Strong customer service orientation and professionalism.

Proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.

Ability to manage multiple projects and priorities simultaneously.

Ability to collaborate effectively with colleagues across multiple departments.

Strong problem-solving skills and willingness to learn new systems and processes.

Passionate about your work, with a genuine desire to contribute meaningfully and make an impact.

Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.

Strong sense of accountability, taking ownership of tasks and following through on commitments.

Understanding