Marketing Intern

Location: Danvers - 01923, United States of America

Job Description

ITW is seeking a creative and detail-oriented Marketing Intern to support the execution of our digital brand strategy. This role will play a key role in developing and deploying digital content, managing social media channels, and optimizing digital touchpoints to enhance brand visibility and engagement across key market segments. This is an excellent opportunity to gain hands-on experience and contribute to impactful projects within a division of a market-leading Fortune 300 organization

Key Responsibilities

• Assist in developing and scheduling content for digital platforms including LinkedIn, email campaigns, and the company website.
• Support the execution of SEO and SEM strategies to improve online visibility.
• Facilitate management and analysis of performance metrics across digital channels (e.g., engagement, traffic, conversions).
• Collaborate with internal stakeholders to ensure brand consistency across all digital assets.
• Contribute to the development of visual and written content aligned with brand guidelines.
• Monitor industry trends and competitor activity to inform digital strategy.
• Participate in digital campaign planning and reporting.

Required Skills & Competencies

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Detail-oriented with a passion for uncovering insights.

Preferred Qualifications

• Currently pursuing a degree in Marketing, Business, Economics, or a related field.
• Prior internship or project experience in market research or strategy is advantageous.
• Completed at least sophomore year
• Minimum cumulative 3.0 GPA

What You’ll Gain

• Hands-on experience in strategic marketing within a technical B2B environment.
• Exposure to real-world market segmentation and growth strategy development.
• Mentorship from experienced marketing professionals.
• Opportunity to contribute meaningfully to high-impact projects and build a portfolio of measurable results.

Compensation Information

The target compensation for this role is $23.00 to $25.00/hour. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.