Performance Marketing Intern

Location: Portland, OR Department: Marketing/Creative

Are you passionate about sandals, boots, and everything in between? Do you live and breathe sustainability? Do you have a creative eye, a hunger to learn, and a KEEN interest in the outdoor industry? If you said yes to any of the above, we have the perfect opportunity for you!

Position: Performance Marketing Intern Location: KEEN’s Global Headquarters in Portland, Oregon (on-site) Duration: 10 weeks Compensation: $22/hour Program Duration: Monday, June 14th – Friday, August 20th

What You'll Do

As an Intern at KEEN (KEENtern), you’ll dive into the exciting world of footwear, innovation, and community! You’ll get hands-on experience working alongside industry experts and contribute to shaping the future of KEEN.

As a Performance Marketing Intern, you will be at the center of how KEEN shows up online, from the campaigns that inspire customers to the data that helps us make smarter decisions. You will see how a global footwear brand turns creative ideas, product stories, media investment, and customer behavior into growth.

You will help track the performance behind major product launches, seasonal moments, and digital campaigns across platforms like Google, Meta, TikTok, and more. You may uncover the next high-performing creative idea, identify an opportunity to reach new customers, or help the team understand what is driving a great day of sales. Along the way, you will collaborate with ecommerce, creative, brand, and agency partners while building real-world skills in paid media, analytics, and digital commerce.

Essential Responsibilities

Support weekly and monthly performance reporting across paid media channels, including Google, Meta, TikTok, affiliate, programmatic, and marketplace media.

Analyze campaign performance using key metrics such as spend, revenue, ROAS, CPA, CPC, CTR, conversion rate, traffic, and new-customer contribution.

Assist with maintaining budget pacing trackers, performance dashboards, campaign calendars, and presentation materials.

Research consumer, competitor, audience, creative, and promotional trends to help inform campaign strategy and optimization opportunities.

Support creative testing by tracking results and documenting actionable learnings.

Partner with internal stakeholders and external agency teams to organize campaign inputs, product priorities, creative assets, and reporting needs.

Minimum Qualifications

Currently pursuing or recently completed a bachelor’s degree in Digital Marketing, Analytics, or a related field.

Must be enrolled in an accredited college or university at the Junior, Senior, or Graduate level. You will also be considered if you have recently graduated from an accredited college or university.

Must be able to work 40 hours/week during the internship program during normal working hours (Monday–Friday 8:00 AM – 5:00 PM) and be available to work in the office 5 days/week.

Strong analytical, organizational, and written communication skills, with proficiency in Excel or Google Sheets.

Interest in digital marketing, ecommerce, consumer behavior, and data-driven decision making.

Ability to manage multiple priorities, pay close attention to detail, and work collaboratively in a fast paced environment.

What We’re Looking For

We’re seeking someone who embodies our passion for creativity, sustainability, and the great outdoors. Our ideal KEENtern is:

Passionate: Whether you’re an outdoor enthusiast, committed to sustainability, or fascinated by footwear trends and innovation, you’re excited to engage with the world around you.

Creatively Minded: You’re detail-oriented, love bringing fresh ideas to life, and have a knack for solving problems.

A Strong Communicator: Whether it’s collaborating with a team or presenting ideas, you know how to express yourself clearly and effectively.

Proactive & Eager to Learn: You’re curious, ready to ask questions, take initiative, and dive into new challenges with enthusiasm.

Why Intern with Us?

Being a KEENtern means you’re not just an intern—you’re a valued part of our KEEN community. Here’s what you can look forward to:

Meaningful Work: Tackle real-world projects that make an impact, gaining valuable hands-on experience at a globally recognized brand.

Collaborative Environment: Partner with talented teammates and work on a group project with other KEENterns.

Networking Opportunities: Build connections with industry experts and mentors who can help shape your career.

Perks & Benefits: Enjoy product discounts, a subsidized cafeteria, and an inspiring workspace.

Outdoor Adventures: Immerse yourself in Portland – a vibrant city nestled between the mountains and the coast – a hub for all things outdoors, such as hiking, biking, rafting, camping, and climbing.

Program Requirements

To qualify for this internship, you must

Be a Junior, Senior, or Graduate student working toward a degree in Digital Marketing, Analytics, or a related field.

Be eligible to work in the U.S. without sponsorship.

Commit to a 10-week program from mid-June through mid-August.

Dedicate 40 hours per week during standard M-F work week.

This is an onsite role located at our beautiful headquarters office in Portland, OR.

Plan no more than four total days of vacation during the internship.

Demonstrate proficiency in Microsoft Office programs, including Outlook, Word, and PowerPoint.

Able to learn and adapt quickly to new software and tools.

Demonstrate strong verbal and written communication skills, strong attention to detail in preparation of presentations, reports, and materials.

Demonstrate strong organization skills with the ability to prioritize and manage multiple tasks.

Proven ability to work independently as well as collaborate with a team.

Able to perform the essential functions of the role, with or without reasonable accommodation, including using a computer for extended periods.

Ready to Take the Next Step?

If you’re ready to take you