Product Marketing Intern

Location: Dexter, Michigan, USA

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Graco Intern Program offers more than just work experience—it’s a chance to make an impact. As an intern, you’ll take on projects that matter to the business, contribute to initiatives that drive progress, and develop skills that prepare you for what’s ahead. Throughout the program, you’ll expand your industry knowledge, collaborate with professionals who are passionate about doing things the right way, and experience a culture that thrives on new ideas and continual growth. You’ll also take part in events designed to support both your learning and personal development. The program concludes with a final presentation where you’ll showcase your achievements and the difference you’ve made.

CED Product Marketing Intern

Job Purpose

Responsible for supporting the Contractor Equipment Division’s Worldwide Product Marketing team members as they develop strategies for long term product line growth.

Product Marketing Interns will develop real world experience in a fast paced and dynamic work environment.  Each intern will be aligned with an expert Product Manager who will provide challenging assignments that are driven from key business needs.  You will work hands-on together on a wide range of projects including market research, historical sales analysis, long range product planning, creation of reports and presentations, and the development of brochures and other selling tools. Internships can begin as early as spring semester (part-time hours) and they would extend through the summer (full-time hours).

Top interns will be strong candidates for full time employment opportunities upon completion of their degree programs.

Graco is a global leader in the design, development, and manufacture of highly-engineered systems for numerous industrial and commercial applications.  This position will support our Contractor Equipment Division (CED) in Rogers, MN.  At CED our product line meets the needs of painting and general contractors, and includes airless, air and gas-powered sprayers, line stripers, pressure washers, and roofing equipment (http://bit.ly/1zMGRDu).

Essential Duties

Conduct secondary market research on products, applications, and markets

Analyze the competitive landscape

Help analyze and develop market segmentation strategies

Assist with voice of customer efforts

Review relevant industry publications and report on current topics and important trends

Perform historical sales analysis to identify issues and potential opportunities

Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits

Participate in the design and development process for new products

Support new product launch initiatives

Perform other duties as assigned

Position Requirements

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university

Excellent verbal and written communication skills

Strong interpersonal skills

Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)

Ability to work independently on assigned projects

Mechanical aptitude and the desire to work hands-on at times

Minimum GPA of at least a 3.0 on a 4.0 scale desired

LED Marketing intern

The Graco Lubrication Equipment Division (LED) Marketing Intern will participate in the development, coordination, and promotion of marketing content, promotional activities and product launches to drive awareness of Graco products and help achieve divisional goals. As a member of the marketing team, the Marketing Intern will get the opportunity to find creative solutions that help promote our lubrication equipment in automotive and industrial applications in North America. Develop real-world experience in a fast-paced and dynamic work environment while working on a wide range of projects.

Graco is a global leader in the design, development, and manufacturing of highly-engineered systems for numerous industrial and commercial applications. This position supports our Lubrication Equipment Division (LED) in Anoka, MN.

Graco’s Lubrication Equipment Division (LED) designs, manufactures, and markets a wide range of automated lubrication, fluid management, fluid transfer, and other solutions for the automotive, fleet services, manufacturing facilities, construction, energy and heavy equipment manufactures. Our lubrication solutions such as pumps, hose reels, meters, valves and accessories are designed to simplify everyday workloads, extend equipment lifecycles, improve productivity and deliver the information needed to make more informed decisions. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016, 2018, & 2019.

Assist with developing targeted advertising campaigns and monitoring performance

Assist with developing marketing and sales collateral, writing and editing content

Assist with executing new product launch initiatives

Work with internal and external subject matter experts to create engaging content that supports marketing goals

Create and develop digital assets such as graphics and video for integrated marketing communications

Update existing content to ensure relevancy to target audiences

Other duties as assigned.

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university

Proficient