Summer 2027 Media and Advertising MBA Intern

Location: WI Madison

An internship with our company is a great opportunity to build your skillset and explore your career interests. Our summer student internship is a 10 to 14 week program that starts in mid May and ends in August. During your internship, you'll work on impactful projects that make a difference at our company, with our customers, and in our communities.

You'll also gain exposure to different areas of our business and have numerous opportunities for networking and coaching.

Interns may be eligible for a one-time hiring bonus to assist with housing costs depending upon proximity to our company office location.

Compensation Minimum: $25.00 Compensation Maximum: $39.00

The Media & Advertising team develops brand strategies and integrated marketing campaigns that build awareness, strengthen customer affinity, and drive profitable growth. As a Media & Advertising MBA intern reporting to the Director, you would support the team by bringing strategic thinking, analytical rigor, and a customer-focused perspective to help evaluate marketing opportunities, optimize campaign effectiveness, and identify new ways to grow the American Family Insurance brand and business. You would work on high-impact projects that inform marketing strategy, creative campaigns, media investment decisions, and consumer engagement initiatives.

Responsibilities​

Develop an understanding of our business, corporate culture, and structure to support your work.​

Partner with agency teams and internal stakeholders to support campaign planning, execution, and measurement.

Contribute creative ideas and strategic approaches in response to changing situations.​

Conduct market, consumer, and competitive research to identify growth opportunities and emerging trends.

Assist with test-and-learn initiatives, including new media channels, partnerships, or marketing technologies.

Analyze campaign performance data and develop recommendations to improve marketing effectiveness and ROI.

Identify opportunities to improve customer acquisition, retention, cross-sell, and brand engagement.

Requirements​

Currently pursuing an MBA with a strong interest in building a post-MBA career in brand management, marketing, media, or advertising

Demonstrated intellectual curiosity and passion for understanding consumer behavior, brands, and the role marketing plays in driving business growth.

Previous experience in marketing, brand management, advertising, media, or a related business function is preferred but not required.

Strong analytical and problem-solving skills with the ability to translate data and insights into business recommendations.

Excellent communication and storytelling skills, including the ability to develop clear, concise presentations for senior leaders.

Ability to manage multiple priorities and work effectively in a collaborative, cross-functional environment.

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Additional Job Description​

Due to the nature of this role, we are unable to consider candidates who may require visa sponsorship.​

Work Location:​

This role is a Hybrid work arrangement based in Madison, WI

Additional Information

To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability.

Offer to selected candidate will be made contingent on the results of applicable background checks

Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.

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