E-Commerce Analytics & Web Intern, Summer 2027

Location: North Andover, MA

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration. It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!

Scope of Position

This analytical and detail-oriented individual, as part of the Corporate Marketing E-Commerce team, will support the ongoing management, performance measurement, and optimization of Watts' direct-to-consumer e-commerce websites. The intern will gain hands-on experience in e-commerce analytics, website content management, online merchandising, and customer experience optimization while assisting the team with daily website operations and reporting activities.

This position is not responsible for supervision of others.

This position reports to the Manager, B2C E-Commerce.

This role is remote based in the US.

Primary Job Duties and Responsibilities

Monitor and report on key e-commerce performance metrics, including website traffic, conversion rate, revenue, average order value, product performance, and customer purchase behavior.

Maintain recurring performance reports and dashboards to support business decision-making.

Analyze website, product, and category performance to identify trends, opportunities, and areas for improvement.

Support basic on-page SEO activities, including page titles, meta descriptions, image alt text, internal linking, and content quality reviews.

Support day-to-day management of e-commerce website content, including product pages, descriptions, specifications, digital assets, promotions, and navigation updates.

Conduct website audits to identify missing, inaccurate, outdated, or inconsistent content and recommend corrective actions.

Assist with product launches, promotional updates, website merchandising activities, and content management initiatives.

Test website functionality and customer experience elements, including search, navigation, checkout, and promotional content.

Support website optimization initiatives through analysis, testing, and performance monitoring.

Conduct customer journey reviews and identify opportunities to improve the online shopping experience.

Assist with special projects and other duties as assigned by management.

Demonstrate commitment to Watts' values of Integrity, Accountability, Continuous Improvement and Innovation, and Transparency.

Required Qualifications

Currently pursuing a Bachelor's degree in Business, Marketing, E-Commerce, Analytics, Information Systems, or a related field.

Strong analytical and problem-solving skills.

Strong attention to detail and organizational skills.

Proficiency with Microsoft Excel, Google Sheets, or similar analytical tools.

Strong written and verbal communication skills.

Interest in e-commerce, analytics, and digital customer experiences.

Preferred Qualifications

Experience with Google Analytics (GA4) or other web analytics platforms.

Familiarity with e-commerce platforms or content management systems (CMS).

Experience using PivotTables, XLOOKUP/VLOOKUP, and basic data analysis techniques.

Basic understanding of e-commerce KPIs and website performance measurement.

Experience maintaining or updating website content.

Exposure to Power BI, Tableau, Looker Studio, or similar reporting tools. Basic familiarity with QA/UAT, A/B testing, or conversion rate optimization is a plus.

General Applicable Company Competencies

Commitment to Watts' values of integrity, accountability, continuous improvement and innovation, and transparency.

Punctuality and dependability.

Ability to adapt to changing priorities and business needs.

Maintain productive and collaborative relationships with employees across the organization.

Adherence to Watts' cultural beliefs and policies.

Physical Requirements: Specific physical abilities required for this position include, but are not limited to:

Ability to remain seated at a desk or workstation for extended periods.

Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.

Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

Ability to read documents, use a computer, and perform data entry tasks.

Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

Ability to operate standard office equipment such as computers, printers, phones, and copiers.

Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without n