Internship - Corporate Communication (m/f/d)

Internship - Corporate Communication (m/f/d)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodation throughout the recruitment process.

JOIN OUR CORPORATE COMMUNICATIONS TEAM

Corporate Communications helps adidas create distinctive and engaging relationships with its stakeholders, build a strong and trusted corporate brand, and strengthen the reputation of the company behind the iconic three stripes. Our team brings stories to life for both internal and external audiences. From helping employees feel connected to our strategy, operating model and priorities, to supporting media relations and protecting the company's reputation, we shape how adidas is understood across the world.

This internship offers a unique opportunity to experience both sides of Corporate Communications, getting an inside look at how one of the world's most recognized brands communicates with employees, media, and key stakeholders.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

Support Internal Communications by creating employee communication campaigns and engagement initiatives across different functions and topics (Brand, HR, Tech, and more)

Support employee moments at HQ around key events, sporting moments and athlete visits

Assist with copywriting assignments and basic image editing

Support the adidas press office with media relations activities, messaging, briefings, media lists, media visits, and events including the annual press conference and annual general meeting

Monitor and report relevant media coverage on key company topics and moments

Help manage media inquiries and requests for interviews and business information

Conduct research and prepare background information, presentations, and communication materials for selected topics

Partner with colleagues across different functions to help bring communication strategies to life

WHAT WOULD MAKE YOU A MATCH

Bachelor or Master's Student in Communications, Multimedia, Journalism or related field

Passion for communication and working in a fast-paced industry

Fluent in German (native speaker level) and English (written and spoken)

Good writing, organizational and event planning skills

Microsoft skills (esp. PowerPoint, SharePoint, Viva Engage, Teams etc.) are a plus

Reliable team player with hands-on and can-do attitude

High level of motivation and willingness to learn

High affinity for our brand, products, and partners

Previous experience in communications, public relations, journalism, media, or content creation is a plus

WHAT'S IN IT FOR YOU

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networking opportunities or employee resource groups

Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Employee discounts on products

ELIGIBILITY  REQUIREMENTS

Enrolled as full-time student for the complete duration of the internship

Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)

Students with ideally max. one year to graduation preferred

Availability for the full duration of the internship from March 2027 – September 2027

Ability to relocate to Herzogenaurach in Germany for the full duration of the internship

KEY FACTS

Application Deadline: October 15th, 2026, 11:59 PM CET

Start Date: March 1st, 2027

Duration: 6 months , full-time

Location: adidas Headquarters in Herzogenaurach (near Nuremberg)

NEXT STEPS

To apply for the role, please submit your CV.

Instead of a motivation letter, please feel free to submit something creative (video, portfolio, collage, presentation) related to our brand campaign “You Got This”. The only requirement is that the adidas 1-Pager is submitted as a PDF.

Please apply in the same language as the job description.

If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.

Job Title:

Internship - Corporate Communication (m/f/d)

TEAM:

Brand Management & Communications

Location:

Herzogenaurach

State:

BY

Country/Region:

DE

Contract Type:

Intern

Number:

547977

Date:

Sep 30, 2026