Internship Opportunities - Consumer, Marketplace and Sales Insights & Analytics (m/f/d)

Internship Opportunities - Consumer, Marketplace and Sales Insights & Analytics (m/f/d)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodation throughout the recruitment process.

Step into the dynamic world of Consumer, Market & Sales Insights with an internship at our Headquarters in Herzogenaurach, Germany!

Join one of our Consumer & Market Insight or Sales Insights & Analytics teams and help transform data into meaningful business actions. Working with a variety of data sources, you will support the creation of actionable insights that drive strategic decision-making across Europe.

As part of the team, you will analyze consumer behavior, market dynamics, category performance, and sales trends to identify growth opportunities and business drivers. You will contribute to reporting, forecasting, dashboard development, and leadership presentations, helping stakeholders better understand business performance and make data-driven decisions.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

Deliver actionable consumer, market, and sales insights to support strategic and commercial decision-making across Europe

Analyze consumer behavior, category trends, market dynamics, and business performance using multiple data sources, including consumer panel data, POS data, sales data, and market share information

Monitor and evaluate market, customer, channel, and product performance across different regions, categories, and distribution channels

Identify trends, growth opportunities, risks, and key performance drivers through quantitative analysis and business deep dives

Develop forecasts and provide data-driven recommendations to support business planning, sales strategies, and category growth initiatives

Prepare reports, dashboards, presentations, and visualizations to communicate insights and key findings to stakeholders in a clear and compelling way

Support sales and business stakeholders with ad-hoc analyses, reporting requests, and data-driven answers to business questions

Improve transparency of business performance by tracking and analyzing relevant KPIs and commercial metrics

Contribute to the development, optimization, and automation of reporting tools, dashboards, and analytical processes

Collaborate closely with Sales, Business Development, Category Management, and other cross-functional teams to understand business needs and translate insights into meaningful actions

Ensure consumer perspectives and market realities are reflected in business decisions, helping place the consumer at the center of commercial and brand strategies

Support projects focused on reporting enhancement, process improvement, forecasting, market analysis, and data-driven decision-making.

WHAT WOULD MAKE YOU A MATCH

Student of Management, Business Administration, Economics, Project Management, Strategy or similar

Fluency in English (written & spoken), German is a plus

Strong MS Office skills (especially Excel and PowerPoint)

PowerBI and Tableau knowledge is a plus

Curiosity and analytical capabilities, demonstrating the ability to manage complex data, derive insights, and effectively convey narratives through presentations.

Strong organizational and communication competencies

Ideally first experience in project management and / or working in a cross-functional environment

Strong presentation and communication skills are beneficial

Good analytical skills and first experience in data analysis and reporting are a plus

Ability to multi-task and solve problems independently

WHAT'S IN IT FOR YOU

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networking opportunities or employee resource groups

Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Employee discounts on products

ELIGIBILITY  REQUIREMENTS

Enrolled as full-time student for the complete duration of the internship

Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)

Students with ideally max. one year to graduation preferred

Availability for the full duration of the internship from March 2027 – September 2027

Ability to relocate to Herzogenaurach in Germany for the full duration of the internship

KEY FACTS

Application Deadline: October 15th, 2026, 11:59 PM CET

Start Date: March 1st, 2027

Duration: 6 months , full-time

Location: adidas Headquarters in Herzogenaurach (near Nuremberg)

NEXT STEPS

To apply for the role, please submit your CV.  You don't have to write us a motivation letter, but if you have something to say, let us know.

Please apply in the same language as the job description.

If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.

Job Title:

Internship Opportunities - Consumer, Mar