Paid Social & Discoverability COOP

Location: Phoenix, AZ Department: Activation & Optimization

Activation, The Operators and Negotiators | Discovery, The Intent Capturers

We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together we create something powerful: media that matters, growth that lasts, and a culture we are proud to build.

As part of our Activation and Discovery teams, you'll help brands connect with audiences through paid social advertising and strengthen their visibility across search engines, AI-powered platforms, and emerging discovery experiences.

Our Activation team, The Operators and Negotiators, brings media strategies to life through precise execution and optimization. Our Discovery team, The Intent Capturers, helps brands show up where people search, explore, and make decisions. Together, these disciplines connect audience insight, content, and technology to drive measurable growth.

ABOUT THE CO-OP PROGRAM

Our six-month, full-time Co-op Program gives students and emerging talent the opportunity to contribute to real client work while building foundational skills in digital media.

As a paid member of Attention Arc, you'll work 40 hours per week alongside experienced professionals, gaining exposure to paid social advertising, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and the evolving world of digital discoverability.

Throughout the program, you'll

Build your skills: Develop platform knowledge through training, mentorship, and practical assignments.

Contribute to client work: Support campaigns, research initiatives, and performance analysis.

Explore what's next: Investigate how AI and emerging technologies are changing media and brand discovery.

Take ownership: Manage increasingly complex assignments as your capabilities develop.

Connect across teams: Understand how different disciplines work together to deliver client results.

You don't need to arrive as an expert. Bring curiosity, initiative, and a willingness to contribute.

WHAT YOU'LL DO

You'll support paid social campaigns and discoverability projects, helping teams turn research and performance data into meaningful action.

Key Responsibilities

Paid Social

Assist with campaign setup, monitoring, and optimization across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging platforms.

Learn campaign fundamentals, including audience targeting, creative placements, bidding, budgets, and performance objectives.

Monitor campaign pacing and key performance indicators to assess progress against client goals.

Analyze performance data to identify trends and potential optimization opportunities.

Support audience and creative research to understand what resonates with different consumer segments.

Maintain campaign documentation, reporting, and quality assurance standards.

Complete relevant platform training and certifications.

SEO, GEO & Discoverability

Develop foundational knowledge of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).

Conduct keyword, topic, and audience intent research to understand how people find information and discover brands.

Research brand visibility across Google, ChatGPT, Gemini, Perplexity, and emerging AI search experiences.

Assist with evaluating website content, metadata, internal linking, and other foundational SEO elements.

Support competitive research and content audits to identify opportunities to improve visibility, relevance, and authority.

Organize and analyze data using Google Search Console, Google Analytics 4, Semrush, Ahrefs, or similar tools.

Participate in projects exploring how AI-powered search influences consumer behavior and brand discovery.

Document findings and contribute to recommendations with guidance from experienced team members.

Collaboration & Professional Development

Partner with teams across Activation, Discovery, Planning, Analytics, Strategy, and Technology.

Prepare reports, presentations, and research summaries that communicate findings clearly.

Participate in team meetings, learning sessions, and relevant client or partner discussions.

Apply AI-enabled tools responsibly to support research, analysis, and workflow efficiency.

Share observations on platform developments, industry trends, and new technologies.

WHAT YOU'LL BRING

Experience & Technical Expertise

Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, Analytics, Computer Science, or a related field. All majors are welcome with a demonstrated interest in digital media or technology.

Interest in paid social advertising, SEO, AI-powered search, and digital marketing.

Foundational proficiency in Microsoft Excel or Google Sheets, including data organization and basic analysis.

Familiarity with PowerPoint or Google Slides.

Exposure to paid social platforms, web analytics, SEO tools, or AI applications is a plus, but not required.

Availability to work full-time, 40 hours per week, for six months.

Capabilities

Analytical mindset with strong problem-solving skills.

Attention to detail and commitment to accuracy.

Clear written and verbal communication.

Strong organization and ability to manage deadlines.

Collaborative approach and openness to feedback.

Initiative, adaptability, and eagerness to develop new skills.

WHO YOU ARE

At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the behaviors that drive strong performance and meaningful impact.

Credibility

You approach assignments with preparation and accountability. You ask thoughtful questions, apply feedback, and take pride in producing accurate, dependable work.

Clarity

You communicate effectively, organize information thoughtfully, and turn findings into clear observations others can understand and act on.

Connection

You build relationships through openness, reliability, and teamwork. You value different perspectives and contribu