Summer 2027 Enablement Internship

Location: TX-Dallas

Department: Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Summer 2027 Enablement Internship

Notice: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application.

Southwest Airlines' Enablement Summer 2027 Internships span across several different Teams within the Digital and Marketing Departments. If hired, Interns may be asked to support a variety of projects within one of the following Teams:

Marketing Enablement: Support broad marketing enablement initiatives that drive customer engagement, revenue growth, and marketing effectiveness. Assist in developing and operationalizing business cases that support strategic growth initiatives across the Marketing organization. Gain hands-on experience in business case development, customer data analysis, and cross-functional collaboration while supporting data-driven decision-making.

Merchandising and Enablement: Support digital merchandising initiatives that enhance digital customer experiences, drive customer engagement, and support business growth. Assist in conducting digital merchandising research, maintaining content inventories, channel documentation, identifying personalization and customer experience opportunities across Southwest's digital platforms. Gain hands-on experience in content management, customer experience analysis, and cross-functional collaboration while supporting data-driven decision-making and digital experience optimization.

Additional Details

Join Southwest as a Summer 2027 Intern, with a 12-week internship lasting from May 18 – August 8, 2027.

Pay of $21-$24 per hour, corresponding with progress toward degree.

Stipends may be offered based on eligibility and program criteria.

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).

Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks.

Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).

Interns will be provided any required equipment, such as a laptop, for the internship.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Duties and Responsibilities:

The duties and responsibilities of Enablement Intern may include, but are not limited to:

Support the Marketing Enablement Team in developing and operationalizing business cases that drive customer engagement, revenue growth, and marketing effectiveness.

Conduct research, competitive benchmarking, customer data analysis, and performance reporting to support strategic recommendations and growth opportunities.

Partner with Marketing, Technology, Analytics, Finance, and other internal teams to support cross-functional initiatives and data-driven decision-making.

Participate in marketing enablement projects, planning activities, and learning opportunities focused on personalization, audience strategy, and always-on marketing channels, including email, SMS/RCS, and push notifications.

Knowledge, Skills, and Abilities

Knowledge of business analysis, research methodologies and data interpretation, with the ability to organize information and develop recommendations that support business care development and strategic decision-making.

Knowledge of marketing principles and customer engagement strategies including how data audience segmentation and personalization can be used to improve marketing effectiveness and drive business.

Must have strong communications skills.

Must have strong problem solving and analytical skills.

Ability to work independently and the willingness to function as part of a team.

Ability to multi-task and complete assignments with tight deadlines.

Good oral, written, and presentation skills required.

Education:

Progress toward a degree, major, or minor in Professional Sales, Marketing, Business, Hospitality, Computer Science, Analytics, Information Technology or similar degree required.

Progress towards a 4-year undergraduate degree preferred

To be eligible, you must be currently enrolled as a full-time student (as defined by your  university) at the time of application and during the internship

At least 3 semesters remaining at the time the internship ends is preferred

Minimum 2.5 cumulative GPA at the time of application

Basic Qualifications:

Must be at least 18 years of age

You must have a valid U.S. Social Security Number to complete the full hiring process

Experience:

Preferred: Strong Excel and data analysis skills

Preferred: Work experience in an Aviation environment.

Preferred: Previous Work or Internship experience in analytics related role.

Preferred: Experience with Tableau, Alteryx, or Salesforce.

Preferred: Experience in Marketing Technology.

Preferred: Experience in digital marketing, digital merchandising, content