Werkstudent/ Praktikum AI Innovation Marketing (all genders) 

Location: Hamburg

Job TitleWerkstudent/ Praktikum AI Innovation Marketing (all genders)

Job Description In this role, you will be part of the Western Europe Marketing team, supporting business execution while helping to accelerate AI adoption and automation across the region.

You will work at the intersection of marketing, data, and support of AI projects — contributing to both day-to-day business impact and supporting building smarter, more scalable ways of working.

Your job

Marketing Support & Analytics

Support the marketing team with analytics, reporting, presentations, and day-to-day business tasks

Create clear, insight-driven materials to support decision making

Analyze performance data to identify trends, opportunities, and optimization levers

AI Adoption & Automation

Support the rollout of AI use cases across Western Europe marketing

Help support to identify and implement automation opportunities to improve speed, quality, and scalability

Contribute to AI-driven process improvements and experimentation

Smart Decision Support

Translate data into actionable insights for business teams

Work with cross-functional stakeholders to improve data-based decision making

Tools & Experimentation

Work with modern tools (Excel, with exposure to BI / AI tools depending on your skillset)

Test and iterate new approaches in a pragmatic, impact-driven environment

You should bring the following

Studies in: Business / Business Informatics, Data Science / Business Analytics or a comparable field

Strong analytical and structured problem-solving skills

Solid Excel skills (Python / SQL / BI / AI tools are a plus)

Ability to communicate clearly and translate complexity into actionable insights

Languages: German (fluent), English (good)

What We Offer You

Internship Salary: Depends on the type of internship Voluntary internship lasting longer than 3 months: €2,419 for a 40-hour workweek Mandatory internship: The salary ranges from €900 (Bachelor’s degree) - €1,000 (Master’s degree)

Salary for working students: Depending on your professional experience and your current degree program, your salary is €15/hour or €17/hour

Mobility: Subsidized Deutschlandticket

Annual vacation entitlement: 30 days

Philips Learning & Development: A wide range of professional training and personal development opportunities

Flexibility: Optimally adjust your work hours to fit your class schedule

Health: Various offerings in the areas of physical and mental health (including occupational health services) and fitness classes

Catering: Free beverages and affordable prices in our cafeteria and café

Philips MyShop: Discounted Philips products & corporate benefits

Purpose: Work meaningfully alongside a great team

Culture: Informal, first-name-only culture; diverse team and cultural initiatives (on sustainability, diversity, etc.), etc.

How We Work Together

We believe that we achieve better results when we work together rather than apart. For our office teams this means to be on-site at least 60 percent of your working time.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise, we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others.

Learn more about our business here.

Discover our rich and exciting history here.

Learn more about our purpose here.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

#LI-OFFICE