Working Student – Marketing Analytics

Location: Munich, Germany Department: Marketing and Communications

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Working Student in Market Intelligence, Performance & Analytics (MIPA), you will be part of BCG's Global Marketing & Communication (M&C) team, helping analyze and enrich marketing data, build automated analytics solutions, and support M&C data operations. Your contribution will unlock insights into marketing performance to support BCG’s top-level decision making.

In this role, you will gain hands-on experience across the full data analytics journey, from building reliable data foundations and contributing to global marketing analytics to translating data into meaningful insights. Working closely with experienced colleagues, you will also help design and implement AI-powered solutions that improve data quality, streamline workflows, and strengthen analytics capabilities.

What you will be doing

Global Media Monitoring & Analysis: Consolidate, process, and enrich global media data from multiple sources. Help design and implement AI-powered solutions to enrich data, ensure accuracy, and identify key company- and industry-related stories that generate actionable insights.

Data Quality Improvement Across Marketing Channels: Support initiatives to improve data accuracy, consistency, and reliability across internal and external data sources and marketing channels.

New Tools Evaluation: Explore and test new data sources, tools, and systems to assess their suitability for marketing analytics needs.

AI-Powered Data Solutions: Contribute to designing, developing, and implementing AI-based solutions that automate data processing, streamline workflows, and strengthen analytics capabilities.

Strategic Analytics & Reporting: Support analytics and reporting initiatives that deliver actionable insights and enable data-driven decision-making for Global M&C senior leadership.

What You'll Bring

You are currently enrolled as a full-time student at a college or university.

Strong interest in marketing, communications, and data analytics.

Very good Microsoft Excel and PowerPoint skills, with an interest in learning new tools.

Experience with data analytics or AI-related projects is a plus.

A structured, analytical approach, attention to detail, and ability to manage priorities effectively.

Very good written and spoken English skills, with a collaborative and adaptable working style.

Who You'll Work With

You will be an integral part of a diverse, international team of seven colleagues based in Munich and London. Our team works closely with BCG's Chief Marketing Officer and Chief Communication Officer through our team leadership, contributing insights that inform global marketing and communications decisions. We value mutual respect, trust, and open collaboration, creating an environment where you can contribute ideas and learn from experienced colleagues.

You will also collaborate with global and local Marketing & Communication teams across BCG, gaining broad exposure to international marketing activities and the role of data and analytics in driving meaningful business impact.

Additional info

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development.

For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices.

We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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