Student Worker - Social Media Manager, Inkblot

Location: University of Nevada, Reno - Main Campus

The University of Nevada, Reno (UNR) appreciates your interest in employment at our growing institution. We want your application process to go smoothly and quickly. Final applications must be submitted prior to the close of the recruitment.

If you need assistance or have questions regarding the application process, please contact our recruitment helpline at (775) 784-1495 or [email protected].

Job Description

Inkblot Marketing’s primary mission is to serve as the supporting system for the Center for Student Engagement and the Associated Students of the University of Nevada (ASUN). The department works to promote the program, services, issues, opportunities, and images of the student body and surrounding community. The service provides graphic design and layout, advertisements for the Nevada Sagebrush, flyers, brochures, programs, t-shirts, social media, branding guidance, and promotional items (i.e., Professional photo, video, etc).

As a Social Media Manager with Inkblot Marketing, you will play a key role in bringing the student voice to life across the Center for Student Engagement platforms. This position is ideal for a motivated, creative student who thrives in a fast-paced, collaborative environment and wants hands-on experience in digital storytelling, branding, and student outreach. You’ll be responsible for managing and scheduling creative, accessible, and inclusive content across platforms like Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube; developing engaging campaigns; promoting CSE events, campus partner events, club and organization events, and other services programs withing the university that students can get connected with and creating accessible and inclusive content. You’ll work closely with the Photo and Video Team, CSE Professional Staff, Marketing and Communications, and on campus programs to align messaging, maintain a content calendar, and report on analytics and engagement. This role is a unique opportunity to build your creative and professional skill set while making a tangible impact on student engagement at the University of Nevada, Reno.

Responsibilities

Attend weekly staff meetings and set social media goals

Close communication with the Inkblot - Photo and Video Team Manager and Inkblot Supervisor

Manage social media accounts and Linktree

Promote events and updates promptly while monitor & respond to direct messages in timely manner

Engage with other social media accounts that align with the University, CSE, and ASUN mission and values

Develop captions for social media and compose alternative text for all content on all platforms

Write and edit copy for social media channels while schedule social media posts and campaigns across multiple platforms such as Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube.

Upload and Manage Axis TV system with partner messages

Develop Text Message Content

Attend events to capture content to post on stories. (includes non-event items such as recognition months, holidays, expected closures, and potential recognition)

Maintain content calendar and develop campaign schedule with Inkblot - Photo and Video Team Manager

Cultivate a strategy for integrating holidays celebrated by our student body in communication with the Inkblot - Photo and Video Team Manager

Compile a monthly engagement report for social media postings, channels, and texts and report it to the Content Manager.

Work with content manager to present social media analytics to the Director and write news posts on Lounge for CSE

Oversee projects impacted by social media, even if the client did not request it.

Recognize and explore emerging social media platforms that Inkblot could adapt.

Engage students through one interactive promotion/contest per semester.

Collaborate with photo and video team to cross-promote through YouTube and Instagram.

Be able to interpret findings of social media data and apply them to future promotions.

Required Qualifications

Candidate must be an undergraduate student at the University of Nevada, Reno

Candidate must be in good academic standing of a minimum 2.0 GPA and enrolled in at least 15 credits a semester

Beginner to advanced knowledge in Canva

Beginner to advanced knowledge in Adobe Creative Cloud.

Strong communication skills and is self-motivated.

Demonstrate strong eye for attention to detail

Ability to understand and abide by Inkblot, ASUN, and University standards.

Ability to understand Microsoft Word, Excel, PowerPoint, and Outlook.

Ability to work within deadlines.

Demonstrate good organization skills.

Demonstrate respect for the office and all of its associates.

Understands the CSE, Inkblot, and client working environments.

Proficient writing ability.

Has a positive attitude for work place environment

Can be available to provide responses and engagement outside of working hours.

Attend events to capture content to post on stories.

Able to represent Inkblot in communication with other departments.

Preferred Qualifications

Ability to use a professional camera for photography and videography.

Majoring in Marketing, Communications, Journalism, English, or related fields

An Interest in PR, Marketing, or similar fields.

Schedule

Minimum of 10 hours (7 hours “in-office”) and up to 20 hours a week

Compensation Grade

Student Employee Level 1

$12.00/ hourly

Exempt

No

Full-Time Equivalent

50.0%

Required Attachment(s)

Please note, once you submit your application the only attachment/s viewable to you will be the attachment/s to the resume/CV section of the application. Any additional required attachment/s to the cover letter, references, additional documents sections of the application, will not be viewable to you after you submit your application. All uploaded attachment/s will be on the application for the committee to review. To request updates to attachments, prior to the committee review of applications, p